The first permanent exhibition space dedicated to the world of FCA Heritage and the services that the department offers to customers has opened at the Mirafiori Motor Village dealership in Turin.
Mirafiori Motor Village in Turin has dedicated the central area of its showroom to a retrospective on FCA Heritage. From 30 January, visitors to the FCA-owned dealership in Turin can browse a photographic exhibition that recounts the story of FCA Heritage, its activities and the services that it offers to the public.
This is the first time that an official dealer has provided FCA Heritage with a permanent space, the first step towards realising a vision of establishing greater contact with the public and customers, which has already seen the launch of the Heritage Parts project.
The photographic exhibition displays documents and components produced by FCA Heritage, such as the Certificate of Authenticity issued to owners of original cars, and the new bumpers of the Lancia Delta HF Integrale. The exhibition even has an imposing centrepiece: an authentic, old industrial sewing machine in a perfect state of preservation. It is a tribute to the history of the building that the Turin dealership is now based in, and which previously housed the upholstery department of the Mirafiori plant. Also on display in rotation is a historic car from among those restored, certified and offered for sale by FCA Heritage as part of the Reloaded by Creators project.