FCA Heritage, the Department in charge of enhancing and promoting the Group’s historical heritage, is now present on Instagram and Facebook with its own official channels.
The two new channels represent the social identity of FCA Heritage, depicting and describing its facilities, services, activities and events. Great attention will also be focused on the stories of the personalities and cars that have made the brands represented by the Department world famous, but also on the active involvement of owners and enthusiasts who can interact directly with the Heritage team, offering images and experiences related to their vintage cars.
Facebook and Instagram are now added to the official YouTube channel of the Department, active since 2016: in roughly four years it has totalled over eight million viewings.
The new channels were deliberately launched in a special week, that of Italy’s Festa della Repubblica, reaffirming FCA’s historic bond with the Italian spirit of the four great brands cared for by the Department: Alfa Romeo, Fiat, Lancia and Abarth.
The launch strategy has been focused on the theme of journeys: the new adventures undertaken by FCA Heritage on social media are represented by videos showing driving scenes involving four historic cars, one for each brand, shot in the hilly landscapes of various Italian regions, and on the tracks of the Balocco Experimental Centre.