Donated by FCA Heritage to the Museum of Modern Art of New York in 2017, the Fiat 500 F is being put on display at last in "The Value of Good Design" exhibition organised by the famous American institution.

The exhibition tells the story of industrial design through the works of the collection of the MoMA and will run until June 15, 2019. 

The presentation of the Fiat 500 in such a prestigious context as this in New York certifies the historical importance and the symbolic value of the car that was made from 1957 to 1975 and became an icon of Italian style recognised worldwide. The 500 owes its timeless status to the combination of the social value of this model on mass motorisation in Italy and to its modernist design that, with its rounded, essential lines is the perfect expression of the style of its age.

The car on display is a Serie F, the most famous series that counts the highest number of units. Its production run went from 1965 to 1972. Counting all the series of the classic 500 and adding the revamped version manufactured since 2007 gives a grand total of some six million cars, making the 500 one of the best-selling Fiat models of all time. 

Designed by Dante Giacosa and launched in 1957, the Fiat Nuova 500 was designed as an affordable car which was accessible to everyone. Its small size paired with the spacious passenger compartment, able to accommodate up to four people, equipped the 500 to respond to the mobility needs of the country in the economic boom of the 1960s.