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All about the department that champions the historic heritage of Alfa Romeo, Fiat, Lancia and Abarth.
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People’s passion for classic and vintage cars has no borders, but there are certain places at a definite point in space, and suspended in time, which conserve the essence of this passion. Places like Heritage.
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Cesana-Sestriere (IT) |
11 July 2021
The 1951 Lancia Aurelia B20: star of the parade.
Italy |
16-19 June 2021
1000 Miglia
The most beautiful race in the world
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Lancia Lambda
Vincenzo Lancia’s masterpiece
The Fiat Multipla and functional design
The importance of usability and efficiency in design.
Design in the automotive world
From the Fiat 500 “Topolino” to the Citroën 2CV, the philosophy behind the method.
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Last News:
15 July 2021
The Fiat 500 F at the MoMA “Automania” exhibition
The icon of Italian automotive style and design goes on show in New York.
05 July 2021
Fiat 130 HP at the Trofeo Salvarola Terme
The extraordinary historical heirloom, star of the Concours d'Elegance
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The history of four world-leading Italian motoring brands
From the most emblematic models to the most successful, revolutionary people, and the most significant events, this section illustrates and celebrates the cornerstones of Alfa Romeo, Fiat, Lancia and Abarth.
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Certificate of Origin, Certification of Authenticity, restoration. To guarantee your car's timeless charm.
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A tribute to Alberto Ascari

Our magnificent Lancia D50 guest-stars at the event.

26 May 2021

Today a restored plaque dedicated to Alberto Ascari was unveiled at Parco del Valentino in Turin. The Heritage department was in attendance with a magnificent Lancia D50, the same model in which the great racing driver won the 1955 Valentino Grand Prix.

The ARTES-APS Association, which is committed to saving and promoting the historical and artistic heritage of the city of Turin, has unveiled a restored commemorative plaque dedicated to the victory of Alberto Ascari, one of the greatest racing drivers of all time, at Parco del Valentino.

Guest of honour at the event was a Lancia D50 Formula One racing car, one of the most valuable pieces in the Heritage department’s collection.

Its presence has symbolic significance: in March 1955, Alberto Ascari drove a Lancia D50 to victory in the seventh and last Valentino Grand Prix.

Only eight of the cars were made and the design, by Vittorio Jano, was truly innovative for its time. The eight-cylinder V-engine was positioned transversely to allow the drive shaft to pass alongside rather than under the seat, thereby enabling the car's centre of gravity to be lowered for superior stability. The rear gearbox was also mounted transversely, while the distinctive side fuel tanks were intended to improve the car's aerodynamics.

Ascari won the competition in Turin by completing the 90-lap race in two hours and 40 minutes, at an impressive average speed of 140 km/h. In memory of his feat, a marble plaque inscribed with the year of his victory, the name of the Milan-born champion and his race number “6” was embedded in the asphalt at the exact position where Ascari’s D50 once waited on the starting grid.

As part of its mission to save and promote the historical heritage of the Abarth, Alfa Romeo, Fiat and Lancia automotive brands, the Heritage department has always worked in close contact with international, national and local organisations and associations. According to Roberto Giolito, Head of Heritage: "Taking part in these events is a matter of honour for us, because we want to spread awareness about the historical heritage of our illustrious automotive brands in the broadest possible way. Supporting the activities of institutions and associations that coincide with our own objectives and making the historic cars in our collection available for cultural events with great symbolic significance contributes to raising the profile of the project that we are steadfastly pursuing."

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