Brand

The models, events, people and logos that left a mark in the history of the FCA brands.



The history of four world-leading motoring brands


From the most emblematic models to the most successful and revolutionary people, as well as the events that marked a turning point for individual brands and the iconographic evolution of the emblems, this section illustrates and celebrates the cornerstones of Alfa Romeo, Fiat, Lancia and Abarth.


SELECT YOUR BRAND OF INTEREST AND LEARN ABOUT ITS HISTORY