Brands
The models, events, people and logos that left a mark in the history of Alfa Romeo, Fiat, Lancia and Abarth.
The history of four world-leading motoring brands
From the most emblematic models to the most successful and revolutionary people, as well as the events that marked a turning point for individual brands and the iconographic evolution of the emblems, this section illustrates and celebrates the cornerstones of Alfa Romeo, Fiat, Lancia and Abarth.
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The people
The drivers, managers and designers who made the Alfa Romeo brand successful.
The people
Drivers, designers and industrialists: the men who marked the history of Lancia.