The world of Heritage
All about the department that champions the historic heritage of Alfa Romeo, Fiat, Lancia and Abarth.
The history of our cars and our brands
People’s passion for classic and vintage cars has no borders, but there are certain places at a definite point in space, and suspended in time, which conserve the essence of this passion. Places like Heritage.
Centro Storico Fiat
Heritage HUB
Officine Classiche
Museo Alfa Romeo
Heritage Gallery
Heritage Points
A world of grand international events
Participating in the sector’s main events is an unmissable opportunity to admire up close the legendary cars that have inspired generations of fans.
The latest events:
Como (IT) |
25 - 26 may 2024
Fuoriconcorso 2024
Stellantis Heritage takes center stage at prestigious “FuoriConcorso” event
Bologna (IT) |
26-29 October 2023
Auto e Moto d’Epoca 2023
Stellantis Heritage features at the salone Auto e Moto d’Epoca.
Heritage stories
We describe a century of technology, style, competition and performance. We tell our story, and yours.
Last Stories:
Some connections lead to great stories.
Lancia D24 Spider Sport
The successes of Scuderia Lancia
Alfa Romeo Giulietta Sprint
Italy’s sweetheart.
The Heritage universe is constantly evolving
Stay up-to-date with the hottest news, don’t miss out on the latest collaborations and discover behind-the-scenes insights and anecdotes in interviews with insiders.
Last News:
Turin, 12 April 2024
Heritage pays tribute to the history of Abarth with two special projects
A temporary exhibition and the announcement of the Abarth Classiche 1300 OT project.
17th November 2023
Stellantis Heritage at Milano AutoClassica
The debut of Fiat Multipla 6x6 and tribute to Autodelta
Discover our brand and model clubs all over the world
Use our locator to find your nearest brand and model clubs.
The history of four world-leading Italian motoring brands
From the most emblematic models to the most successful, revolutionary people, and the most significant events, this section illustrates and celebrates the cornerstones of Alfa Romeo, Fiat, Lancia and Abarth.
From now on, you and your passion can count on a team of experts
Certificate of Origin, Certification of Authenticity, restoration. To guarantee your car's timeless charm.
The classic boutique
Enter a world built on passion. An extensive range of products offered by Heritage to feed your timeless passion.
Cars for sale
Reloaded by creators is the Heritage project involving the sale of a small number of classic cars from the Alfa Romeo, Fiat, Lancia and Abarth brands: historic models, with certified authenticity, restored to their original beauty by the Constructor itself.


The coordinates of our journey through time


We protect and promote the history of our brands by taking care of the models in the group’s and customers’ collections, worked on by our team of experts. We tell the stories of extraordinary men and vehicles and participate in the main international events to commemorate and celebrate the successes that have made these four true cornerstones of Italian motoring so unique.

Because passion transcends time and must be nurtured and spread.

We are culture, appreciation and adventure
We are design and technology
We are hands dirty with grease
We are bodyshells, spanners and laid paper
We are the track, the museum and the workshop
We are at ease on wet asphalt and in elegant exhibitions
We are in colour and in black and white
We are at home in Turin and in all homes,
around the world, where people breathe the same passion.

Watch the video


From the idea to defining its style

The decision to adopt the English name "Heritage" was based on the fact that this word has a double meaning. It can be understood as a collection of valuable assets, but also as a legacy, underlining the importance of passing this value on to future generations. In a single word, it encapsulates the profound meaning of Heritage’s mission, which is to preserve, celebrate and promote awareness of the group's automotive heritage.

The logo originates from the need to communicate over a century of history relating to four prestigious yet very different brands. The most iconic historical logos of each brand have been stylised to underline the brands’ modernity and link with their origins. They are also embellished with the Italian word "Classiche" ( meaning "Classic" in English), to further emphasise the national roots of these illustrious manufacturers.

These four stylised logos are preceded by the word "Heritage", which is intentionally in cursive to lend a dimension of classic elegance, and by the tagline "Passione senza tempo" ("Timeless passion"), which represents the sense of belonging felt by those who immerse themselves in this ageless world and pass on their passion.