Heritage is the Fiat Chrysler Automobiles project dedicated to the models that have shaped the group’s history.
The department was created to protect and value the past of Alfa Romeo, Fiat, Lancia and Abarth.
We keep the history of our brands alive by taking care of the models in the group’s own collection and those of customers, through the involvement of our team of experts. We narrate their past and participate in major international events to honour the memory and successes that have made the four brands of the FCA group so unique.
Because passion transcends time and must be nurtured and spread.
We are culture, appreciation and adventure We are design and technology We are hands dirty with grease We are bodyshells, spanners and laid paper We are the track, the museum and the workshop We are at ease on wet asphalt and in elegant exhibitions We are in colour and in black and white We are at home in Turin and in all homes, around the world, where people breathe the same passion.
THE FCA HERITAGE LOGO
From the idea to defining its style
The decision to adopt the English name "Heritage" was based on the fact that this word has a double meaning. It can be understood as a collection of valuable assets, but also as a legacy, underlining the importance of passing this value on to future generations. In a single word, it encapsulates the profound meaning of FCA Heritage’s mission, which is to preserve, celebrate and promote awareness of the group's automotive heritage.
The logo originates from the need to communicate over a century of history relating to four prestigious yet very different brands. The most iconic historical logos of each brand have been stylised to underline the brands’ modernity and link with their origins. They are also embellished with the Italian word "Classiche" ( meaning "Classic" in English), to further emphasise the national roots of these illustrious manufacturers.
These four stylised logos are preceded by the word "Heritage", which is intentionally in cursive to lend a dimension of classic elegance, and by the tagline "Passione senza tempo" ("Timeless passion"), which represents the sense of belonging felt by those who immerse themselves in this ageless world and pass on their passion.