THE HERITAGE LOGO

From the idea to defining its style

The decision to adopt the English name "Heritage" was based on the fact that this word has a double meaning. It can be understood as a collection of valuable assets, but also as a legacy, underlining the importance of passing this value on to future generations. In a single word, it encapsulates the profound meaning of Heritage’s mission, which is to preserve, celebrate and promote awareness of the group's automotive heritage.

The logo originates from the need to communicate over a century of history relating to four prestigious yet very different brands. The most iconic historical logos of each brand have been stylised to underline the brands’ modernity and link with their origins. They are also embellished with the Italian word "Classiche" ( meaning "Classic" in English), to further emphasise the national roots of these illustrious manufacturers.

These four stylised logos are preceded by the word "Heritage", which is intentionally in cursive to lend a dimension of classic elegance, and by the tagline "Passione senza tempo" ("Timeless passion"), which represents the sense of belonging felt by those who immerse themselves in this ageless world and pass on their passion.