The world of Heritage
All about the department that champions the historic heritage of Alfa Romeo, Fiat, Lancia and Abarth.
The history of our cars and our brands
People’s passion for classic and vintage cars has no borders, but there are certain places at a definite point in space, and suspended in time, which conserve the essence of this passion. Places like Heritage.
Centro Storico Fiat
Heritage HUB
Officine Classiche
Museo Alfa Romeo
Heritage Gallery
Heritage Points
A world of grand international events
Participating in the sector’s main events is an unmissable opportunity to admire up close the legendary cars that have inspired generations of fans.
The latest events:
Paris (FR) |
1 - 5 February 2023
Rétromobile 2023
The Parisian exhibition dedicated to classic cars.
Rho (MI) |
18 - 20 November 2022
Milano AutoClassica 2022
Heritage presents the Abarth Classiche 500 Record Monza '58 for the centenary of the Monza Racetrack.
Heritage stories
We describe a century of technology, style, competition and performance. We tell our story, and yours.
Last Stories:
CURIOSITIES
Some connections lead to great stories.
HF Squadra Corse (HF Racing Team)
Between high fidelity and authentic passion.
Fiat Uno
The robotics revolution
The Heritage universe is constantly evolving
Stay up-to-date with the hottest news, don’t miss out on the latest collaborations and discover behind-the-scenes insights and anecdotes in interviews with insiders.
Last News:
1 December 2022
“Ruoteclassiche – Best in Classic 2022” Award
Lancia Delta S4, Youngtimer of the Year
September 14, 2022
Heritage Hub is open for guided tours
Our priceless historical heritage is revealed in an exhibition space that is open for guided tours and bookings for private or corporate events.
Discover our brand and model clubs all over the world
Use our locator to find your nearest brand and model clubs.
The history of four world-leading Italian motoring brands
From the most emblematic models to the most successful, revolutionary people, and the most significant events, this section illustrates and celebrates the cornerstones of Alfa Romeo, Fiat, Lancia and Abarth.
From now on, you and your passion can count on a team of experts
Certificate of Origin, Certification of Authenticity, restoration. To guarantee your car's timeless charm.
The classic boutique
Enter a world built on passion. An extensive range of products offered by Heritage to feed your timeless passion.
Cars for sale
Reloaded by creators is the Heritage project involving the sale of a small number of classic cars from the Alfa Romeo, Fiat, Lancia and Abarth brands: historic models, with certified authenticity, restored to their original beauty by the Constructor itself.
Back

The Abarth 1000 Record and an apple


Karl Abarth's reputation as a brilliant car designer, entrepreneur and eclectic constructor stemmed partly from the records established by his creations. The "theatre" where most of his feats were played out was the Monza racetrack, an ideal circuit for driving long distances at very high speeds. Besides having a great impact on the public, records were a full-blown obsession for Karl Abarth, an irrepressible passion that pushed him to constantly outdo himself. In 1965 he resolved to personally set the Scorpion brand's 100th record, behind the wheel of an Abarth 1000. The dedication to achieve this goal led him to prepare himself by undergoing a strict diet. Legend has it that an apple-based diet helped him reach the ideal weight for victory.

Book your visit to the Heritage HUB to experience an exciting journey through the history of our heritage.

Stay updated with news, events and insights from the Heritage world.