The world of Heritage
All about the department that champions the historic heritage of Alfa Romeo, Fiat, Lancia and Abarth.
The history of our cars and our brands
People’s passion for classic and vintage cars has no borders, but there are certain places at a definite point in space, and suspended in time, which conserve the essence of this passion. Places like Heritage.
Centro Storico Fiat
Heritage HUB
Officine Classiche
Museo Alfa Romeo
Heritage Gallery
Heritage Points
A world of grand international events
Participating in the sector’s main events is an unmissable opportunity to admire up close the legendary cars that have inspired generations of fans.
The latest events:
Turin (IT) |
16th October / 11th November 2024
Abarth Youngtimers of Tomorrow
Heritage Hub hosts the fascinating exhibition to commemorate the brand’s 75th anniversary
Turin (IT) |
12th October, 2024
“Cinema: che impresa!” and Club Silencio
A day full of cars, music, and cinema at the Heritage Hub
Heritage stories
We describe a century of technology, style, competition and performance. We tell our story, and yours.
Last Stories:
CURIOSITIES
Some connections lead to great stories.
Fiat barchetta
Understated in name, unforgettable on the road.
Lancia D50
Lancia's first and only Formula 1
The Heritage universe is constantly evolving
Stay up-to-date with the hottest news, don’t miss out on the latest collaborations and discover behind-the-scenes insights and anecdotes in interviews with insiders.
Last News:
18th September 2024
130 Lancia Deltas in Turin with Miki Biasion
Last Sunday, 130 Lancia Deltas paraded through the streets of Turin for the 2024 edition of Amiki Miei
Turin, 12 April 2024
Heritage pays tribute to the history of Abarth with two special projects
A temporary exhibition and the announcement of the Abarth Classiche 1300 OT project.
Discover our brand and model clubs all over the world
Use our locator to find your nearest brand and model clubs.
The history of four world-leading Italian motoring brands
From the most emblematic models to the most successful, revolutionary people, and the most significant events, this section illustrates and celebrates the cornerstones of Alfa Romeo, Fiat, Lancia and Abarth.
From now on, you and your passion can count on a team of experts
Certificate of Origin, Certification of Authenticity, restoration. To guarantee your car's timeless charm.
The classic boutique
Enter a world built on passion. An extensive range of products offered by Heritage to feed your timeless passion.
Cars for sale
Reloaded by creators is the Heritage project involving the sale of a small number of classic cars from the Alfa Romeo, Fiat, Lancia and Abarth brands: historic models, with certified authenticity, restored to their original beauty by the Constructor itself.
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The Abarth 1000 Record and an apple


Karl Abarth's reputation as a brilliant car designer, entrepreneur and eclectic constructor stemmed partly from the records established by his creations. The "theatre" where most of his feats were played out was the Monza racetrack, an ideal circuit for driving long distances at very high speeds. Besides having a great impact on the public, records were a full-blown obsession for Karl Abarth, an irrepressible passion that pushed him to constantly outdo himself. In 1965 he resolved to personally set the Scorpion brand's 100th record, behind the wheel of an Abarth 1000. The dedication to achieve this goal led him to prepare himself by undergoing a strict diet. Legend has it that an apple-based diet helped him reach the ideal weight for victory.

Book your visit to the Heritage HUB to experience an exciting journey through the history of our heritage.

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