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Stellantis Heritage features at the Salone Auto e Moto d’Epoca.

Guest of honor, the new Alfa Romeo 33 Stradale.

Torino, 26th October 2023

  • To celebrate its 40th year, the Salone Auto e Moto d’Epoca makes its first appearance in Bologna – the heart of Italy's Motor Valley, from October 26th through 29th.
     
  • A prestigious anniversary and venue for an event that has become Europe's premier industry get-together, where Stellantis Heritage will play a starring role with six classic and two modern cars.
     
  • Alfa Romeo will have more of a presence than any other brand with classic gems and the new “Fuoriserie” (‘custom-built’) 33 Stradale: the renaissance of a legendary icon of the 1960s, making its debut at the Bologna international motor show.
     
  • The prestige and exclusivity of the new Alfa Romeo 33 Stradale are further underscored by Certification of Authenticity, one of the services provided by the Heritage department’s “Alfa Romeo Classiche” program, dedicated to all owners of historic Biscione-brand cars.
     
  • A display but much more besides: two of the cars on show at the Heritage stand (the Panda 4x4 and Alfa Romeo 4C “Unica”) will be up for sale as part of the “Reloaded by Creators” scheme, as one-offs to celebrate the 10th anniversary of the “Designer’s Cut” project.
     
  • Must-see anniversaries also for the Abarth and Lancia models on display: the sixty years of the "small, but wicked " Fiat-Abarth 595 and the fifty years of the legendary Lancia Stratos street-legal version.
     
  • Their participation in the Bologna Motor Show is therefore a reaffirmation of the Stellantis Heritage department's fundamental mission: to retrieve, safeguard and leverage the historical heritage of the Group's brands, and to offer a range of services dedicated to owners of classic cars.
     
  • During the Show, anyone who requests Certification of Authenticity at the Heritage stand for their Alfa Romeo, Fiat, Lancia or Abarth car will receive access to particularly advantageous financing terms.


An exhibition space of 115,000 m2 across 11 pavilions, 1,600 exhibitors displaying 5,000 cars and visitor numbers of 130,000 visitors: these figures have made “Auto e Moto d'Epoca” the leading European event for classic cars. With its 40th edition held in as prestigious a location as Bologna – the heart of Italy's Motor Valley, the Stellantis Heritage department was an essential inclusion. Since it was founded, it has pursued the mission of retrieving, at the same time keeping their intrinsic values alive and current.

To do so, Heritage presents one of the largest stands at the entire event, featuring as many as six fascinating vintage cars: Fiat Abarth 595 (1963) – Fiat Panda 4x4 (2002) – Alfa Romeo Giulia Sprint GT (1963) – Alfa Romeo 155 V6 Ti “DTM” (1993) – Lancia Stratos (1973) – Alfa Romeo 4C (2013). They will be joined by the latest Abarth 500e and the new Alfa Romeo 33 custom-built car, offering a glimpse into the evolution of the Stellantis range.

As well as appreciating the style and technical specifications of the cars on show, visitors will be able to meet experts from the services Heritage dedicates to historic motoring enthusiasts. The most relevant of these services at the moment are the ones relating to the history and originality of vintage cars:

the Certificate of Origin, is based on the chassis number and offers certification of the car’s year of manufacture and original configuration – model specifications, engine serial number, original internal and external details.

Alternatively, Certification of Authenticity consists of a thorough examination of the individual car, to verify the extent to which it matches its original specifications when it left the factory. For the Alfa Romeo and Lancia brands, the service has recently been implemented with direct brand support to a committee involving the CEO, who plays a part in the final decision and personally signs off the certification himself.

For the 40th anniversary of Auto e Moto d'Epoca, anyone who requests Certification of Authenticity at the Heritage stand for their Alfa Romeo, Fiat, Lancia or Abarth car will receive a special 15% discount on the cost of the service.

As well as the services provided by the Heritage team, a final mention must go to the meticulous restoration and repair work done directly by the specialist technicians at the Officine Classiche workshops within the Mirafiori plant in Turin.

Last but not least, the Heritage department’s “Reloaded by Creators” project puts selected cars back into the market for vintage collector’s items. It refurbishes these classics and returns them to their original beauty, as was the case with the Alfa Romeo 4C and Panda 4x4 on show at the stand.

Now, let's go into the cars on display in more detail, several of which are celebrating a major milestone in their history.

Keep up to date with all the news, events and insights from the Heritage universe.