The world of Heritage
All about the department that champions the historic heritage of Alfa Romeo, Fiat, Lancia and Abarth.
The history of our cars and our brands
People’s passion for classic and vintage cars has no borders, but there are certain places at a definite point in space, and suspended in time, which conserve the essence of this passion. Places like Heritage.
Centro Storico Fiat
Heritage HUB
Officine Classiche
Museo Alfa Romeo
Heritage Gallery
Heritage Points
A world of grand international events
Participating in the sector’s main events is an unmissable opportunity to admire up close the legendary cars that have inspired generations of fans.
The latest events:
Bologna (IT) |
26-29 October 2023
Auto e Moto d’Epoca 2023
Stellantis Heritage features at the salone Auto e Moto d’Epoca.
Rho (MI) |
17-19 November 2023
Milano AutoClassica 2023
The debut of Fiat Multipla 6x6 and tribute to Autodelta
Heritage stories
We describe a century of technology, style, competition and performance. We tell our story, and yours.
Last Stories:
Some connections lead to great stories.
Fiat-Abarth 850 TC & Fiat-Abarth 1000 Berlina
Abarth conversions of the Fiat 600
Fiat 600
The ideal family car
The Heritage universe is constantly evolving
Stay up-to-date with the hottest news, don’t miss out on the latest collaborations and discover behind-the-scenes insights and anecdotes in interviews with insiders.
Last News:
Turin, 12 April 2024
Heritage pays tribute to the history of Abarth with two special projects
A temporary exhibition and the announcement of the Abarth Classiche 1300 OT project.
17th November 2023
Stellantis Heritage at Milano AutoClassica
The debut of Fiat Multipla 6x6 and tribute to Autodelta
Discover our brand and model clubs all over the world
Use our locator to find your nearest brand and model clubs.
The history of four world-leading Italian motoring brands
From the most emblematic models to the most successful, revolutionary people, and the most significant events, this section illustrates and celebrates the cornerstones of Alfa Romeo, Fiat, Lancia and Abarth.
From now on, you and your passion can count on a team of experts
Certificate of Origin, Certification of Authenticity, restoration. To guarantee your car's timeless charm.
The classic boutique
Enter a world built on passion. An extensive range of products offered by Heritage to feed your timeless passion.
Cars for sale
Reloaded by creators is the Heritage project involving the sale of a small number of classic cars from the Alfa Romeo, Fiat, Lancia and Abarth brands: historic models, with certified authenticity, restored to their original beauty by the Constructor itself.

Lancia Flaminia Loraymo:
rebodied American prototype

Raymond Loewy’s creation

An American designer penned this truly special coupé, which was exhibited at the 47th Paris Motor Show in 1960 as a rebodied variant of the Flaminia Coupé. Its story reads almost like a romance.

In the late 1950s, American Raymond Loewy, an original designer of cars and trains as well as everyday objects including the king-size Coca Cola bottle, redesigned a Lancia Flaminia Coupé according to his own stylistic tastes.

He had it made by Turin-based coachbuilder Rocco Motto, who specialised in aluminium bodies. Themechanicals were tuned byNardi, boosting the 2.5 L V6 engine from 119 HP to around 150 HP. Loewy was so delighted with the result that he decided to present the car at the 1960 Paris Motor Show.

Loraymo is an acronym of the designer's surname and name—LOEwy RAYMOnd—which was also the telegraphic address of his studio. Loewy used his Flaminia as his personal car for years, first in Europe and then in the United States. Several years after his death, the car was rediscovered by the president of the American Lancia Club, who decided to repatriate it by donating it to Lancia.

V6 Otto cycle, anterior longitudinal, 2458 cm³
150 HP
190 km/h
Raymond Loewy

A streamlined coupé with highly original lines, this car is packed with truly unique details, many of which betray an almost obsessive fascination with aerodynamics, but all were groundbreaking for their time.

They include the tapering front end with gaping grill enclosed by a prominent chrome frame, which also serves as a bumper. The two outrigger fog lights are detached from the body by an aerodynamic fin and tucked under the headlights on the front fenders, which are slightly open-ended at the bottom to allow for better brake cooling.

The sinuous shape incorporates highly sophisticated aerodynamic solutions, such as the aileron above the rear windscreen and the fully closed chrome wheel rims. The wraparound rear windscreen overhangs the boot, which is only accessible from the passenger compartment. The only protruding rear elements are the twin exhaust pipes and slim bumper, while the taillights are flush with the body.

Keep up to date with all the news, events and insights from the Heritage universe.