FCA Heritage made its official debut back on 18 November 2015, during the opening night of the Classic Abarth project. And the rest, you might say, is history.
The history of Italian motoring has an essential value for all its fans, but it is also a benchmark and a source of inspiration for the Group’s activities in the field of new vehicle development. This is why, in 2015, the decision was made to create a team of specialised professionals that would focus on safeguarding and promoting the entire historical heritage of the Alfa Romeo, Fiat, Lancia and Abarth brands.
On 18 November 2015, the Classic Workshops were launched, one of the symbolic locations of the world of FCA Heritage. From that moment on, classic car owners were offered the possibility to have their vehicles restored and certified directly by the manufacturer.
And from the outset, FCA Heritage immediately took up pole position in the world of classic cars. Firstly, by participating in the most important industry events worldwide, from international motor shows to re-enactments of sporting races from the past - for instance, its 2019 victory at the 1000 Miglia is unforgettable. In parallel, FCA Heritage forged many close partnerships with the most prestigious art and design museums in the world, lending important vehicles from the company’s collection to appear in retrospective and temporary exhibitions: these have included the MoMa in New York, the Victoria & Albert Museum in London, the Musée National de la Voiture of Compiègne and the Technik Museum Sinsheim in Germany.
The symbolic locations of the history of the individual brands became part of the FCA Heritage world: from the Alfa Romeo Museum in Arese to the Centro Storico Fiat. These were joined by the Heritage Gallery, the display space in the Mirafiori Motor Village in Turin, and above all by the Heritage HUB, the home of the department, located in the Mirafiori complex. The Hub hosts a display of over 300 iconic vehicles of all the FCA Heritage brands, as well as two areas dedicated to more recent, yet already central services: Reloaded by creators, the programme that puts classic cars which have been recovered, restored and certified by the manufacturer up for sale, and Heritage Parts, the service that offers owners of the Group’s classic cars the opportunity to buy original spare parts.
Over these last five years, FCA Heritage has collected and told many stories: of the cars and their owners, of highlights from the past and of VIPs who have linked their names to those of the Italian automotive brands. But above all, over the last five years, we have made our expertise available to enthusiasts and collectors, the real soul of this world, who have come into contact with FCA Heritage through the fcaheritage.com website and the new social channels on Instagram and Facebook, online since last June.
But even although history is our daily bread, our eye, as always, is also firmly on the future. Heritage is about the future.