The exhibition was created to celebrate and tell the story of three great Turin car brands: Fiat, Lancia and Abarth. Visitors are now welcome to embark on an exciting journey through the history of our heritage, an adventure that started 120 years ago.
The Heritage Hub is a massive area of around 15,000 m located on the site of the former Workshop 81, one of the historic Fiat factories in the Mirafiori complex, on Via Plava in Turin. Inside it you will find a fascinating exhibition that takes you through the history of the Mirafiori plant and, of course, the exquisite company collection of cars designed and produced by the Fiat, Lancia, and Abarth brands, along with an extensive selection of Alfa Romeo, Autobianchi and Jeep cars.
We owe this outstanding achievement to the long-standing collaboration between Stellantis Heritage, the Municipality of Turin and the Museo Nazionale dell’Automobile. The Heritage Hub is open on Wednesdays, Fridays and Saturdays and hosts two guided tours a day, in the morning and in the afternoon.
The tours are roughly 2 hours long and will take you through the hall entrance area, which is dedicated to the history of Mirafiori from 1939, followed by an exhibition space featuring 64 classic cars divided into eight themed areas, and lastly through the collection of unique featured cars: from vintage police cars to the more well-known models that made history.
All guided tours are available in Italian, English and all the major European languages.
Book your tickets online from the MAUTO website. For information about reserving our space for cultural or corporate events, contact us at heritagehub@stellantis.com