The world of Heritage
All about the department that champions the historic heritage of Alfa Romeo, Fiat, Lancia and Abarth.
The history of our cars and our brands
People’s passion for classic and vintage cars has no borders, but there are certain places at a definite point in space, and suspended in time, which conserve the essence of this passion. Places like Heritage.
Centro Storico Fiat
Heritage HUB
Officine Classiche
Museo Alfa Romeo
Heritage Gallery
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A world of grand international events
Participating in the sector’s main events is an unmissable opportunity to admire up close the legendary cars that have inspired generations of fans.
The latest events:
Bologna (IT) |
26-29 October 2023
Auto e Moto d’Epoca 2023
Stellantis Heritage features at the salone Auto e Moto d’Epoca.
Rho (MI) |
17-19 November 2023
Milano AutoClassica 2023
The debut of Fiat Multipla 6x6 and tribute to Autodelta
Heritage stories
We describe a century of technology, style, competition and performance. We tell our story, and yours.
Last Stories:
Some connections lead to great stories.
Alfa Romeo 33
The line.
Fiat Coupé
A new style to rediscover its original sporty flair.
The Heritage universe is constantly evolving
Stay up-to-date with the hottest news, don’t miss out on the latest collaborations and discover behind-the-scenes insights and anecdotes in interviews with insiders.
Last News:
17th November 2023
Stellantis Heritage at Milano AutoClassica
The debut of Fiat Multipla 6x6 and tribute to Autodelta
2 October 2023
Heritage celebrates the 30th anniversary of the Fiat Punto
With over nine million units produced until across three generations, the Punto dominated segment B for 25 years, setting new standards in terms of design, safety, and comfort.
Discover our brand and model clubs all over the world
Use our locator to find your nearest brand and model clubs.
The history of four world-leading Italian motoring brands
From the most emblematic models to the most successful, revolutionary people, and the most significant events, this section illustrates and celebrates the cornerstones of Alfa Romeo, Fiat, Lancia and Abarth.
From now on, you and your passion can count on a team of experts
Certificate of Origin, Certification of Authenticity, restoration. To guarantee your car's timeless charm.
The classic boutique
Enter a world built on passion. An extensive range of products offered by Heritage to feed your timeless passion.
Cars for sale
Reloaded by creators is the Heritage project involving the sale of a small number of classic cars from the Alfa Romeo, Fiat, Lancia and Abarth brands: historic models, with certified authenticity, restored to their original beauty by the Constructor itself.

Lancia. The rallying legend.

Last night, the première of the Sky Original docuseries “Lancia. The rallying legend” was held at the Stellantis Heritage Hub in Turin.

31st May 2023

A three-part docuseries, to be aired from Saturday 3 June at 21:15 on Sky Documentaries and NOW, it focuses on the history of the Lancia brand from 1970 to 1990, when the brand was dominant in the world of rallying. To this day, it remains the most successful maker ever.

“Lancia. The rallying legend” is a Sky Originals three-part docuseries, to be broadcast from Saturday 3 June on Sky Documentaries and NOW, with episodes 2 and 3 airing from 7 and 10 June respectively. It tells the story of Lancia in the golden age of rallies from 1970 to 1990, when the brand was dominant in the world of rallying and indeed became the most successful maker in history.
To unveil the initiative, Sky selected the Stellantis Heritage Hub at Via Plava, 86 in Turin. Part of the Mirafiori industrial complex and a stone’s throw from Lancia headquarters, this iconic and highly evocative venue is the home of the Stellantis Heritage department, tasked with preserving and leveraging the historical heritage of the Alfa Romeo, Fiat, Lancia and Abarth brands.
These spaces – whose original industrial charm has been retained – are used to store the unrivalled corporate collection of over 300 vintage cars, together with a vast exhibition dedicated to the Lancia brand that includes the nine cars that inspired the design of the brand's future: from the Aurelia B24 Spider and the Italian President’s Flaminia, to the Stratos and the 037.

“Lancia. The rallying legend”

The docuseries tells the story of cars that have almost become mythological creatures, whizzing among the people and winning the most adventurous races, and of those whose passion and fervent desire to win inspired them and led them to victory.
Created in the mid-1960s, the Lancia Racing Department is the story of all-Italian excellence, which resulted in the small Lancia Fulvia Coupé HF winning the first World Championship in 1972, against all odds. And the Lancia Stratos, the first car designed specifically for rallies and the star in the mid-’70s of a three-year golden age of victories around the world.

After a few years away from racing, Lancia returned to competition in 1983 with the very lightweight and fast Rally 037, which overcame the challenge against the favourite Audi 4, taking a historic victory in Monte Carlo. The next step was the creation of the Delta S4, whose advanced technique and monstrous power made it very difficult to tame.

The Racing Department continued to face up to the challenge with the Delta HF integrale, taking an all-Italian victory at the 1988 and 1989 World Championships. It even won the Safari Rally, which had been an unachievable feat until then. On the cusp of the ’90s, rallying had become a very popular collective phenomenon, with the power to overwhelm and excite. But after taking five consecutive World Constructors’ Championships, a record that still remains to be broken, Lancia announced its withdrawal from the world of rallying in late 1991.

The Lancia Racing Department is therefore reflected in the history of the late 20th century: it remained faithful to the values of innovation and ingenious creativity that transformed it into a world view of its own that influenced the history of Italy and the profound changes in society and customs in a country that needed to dream more than it ever had before.
And the history of this adventure has been made by its leading lights: Luca Napolitano (Lancia Brand CEO); Roberto Giolito (Head of Heritage, Alfa Romeo, Fiat, Lancia and Abarth); Massimo “Miki” Biasion (driver, world champion, 1988-89); Alex Fiorio (driver, Group N world champion, 1987); Cesare Fiorio (Lancia Racing Team Principal, 1965-1989); Sergio Limone (design engineer, Abarth, 1972-2005), Claudio Lombardi (Head of Lancia/Abarth Engines, 1976-83 and Lancia Racing Technical Director, 1984-89); Riccardo Scamarcio (actor and producer); Beppe Severgnini (journalist and author) and many others.

Keep up to date with all the news, events and insights from the Heritage universe.