A behind the scenes glimpse of a roaring success

Gruppo Dirigenti Fiat pays tribute to 40 years of Panda.

September 10, 2020

The experiences and stories of Panda told by the people responsible for designing the icon, those who witnessed its creation and those who introduced it into the homes of families.


40 years that straddled the start of the new millennium, experienced by three generations and with 8 millions units sold: Fiat Panda is an evergreen car, a true icon of our age.

Through the words of the designers, engineers, technicians and managers who worked on the Panda, Gruppo Dirigenti Fiat (Fiat Managers Group) pays tribute to the first 40 years of the Brand’s iconic car with a video of previously untold stories, accompanied by classic images, archive adverts and original drawings. Discover the interesting facts, technical solutions and ingenious flashes of inspiration behind a highly successful car that is still writing new pages in its history.

Watch the video

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