The world of Heritage
All about the department that champions the historic heritage of Alfa Romeo, Fiat, Lancia and Abarth.
The history of our cars and our brands
People’s passion for classic and vintage cars has no borders, but there are certain places at a definite point in space, and suspended in time, which conserve the essence of this passion. Places like Heritage.
Centro Storico Fiat
Heritage HUB
Officine Classiche
Museo Alfa Romeo
Heritage Gallery
Heritage Points
A world of grand international events
Participating in the sector’s main events is an unmissable opportunity to admire up close the legendary cars that have inspired generations of fans.
The latest events:
Chantilly (Fr) |
12-15 september 2024
Chantilly Arts & Élégance Richard Mille 2024
Where passion meets legend
Italy |
11-15 June 2024
1000 Miglia
Where passion meets legend
Heritage stories
We describe a century of technology, style, competition and performance. We tell our story, and yours.
Last Stories:
CURIOSITIES
Some connections lead to great stories.
Fiat barchetta
Understated in name, unforgettable on the road.
Lancia D50
Lancia's first and only Formula 1
The Heritage universe is constantly evolving
Stay up-to-date with the hottest news, don’t miss out on the latest collaborations and discover behind-the-scenes insights and anecdotes in interviews with insiders.
Last News:
18th September 2024
130 Lancia Deltas in Turin with Miki Biasion
Last Sunday, 130 Lancia Deltas paraded through the streets of Turin for the 2024 edition of Amiki Miei
Turin, 12 April 2024
Heritage pays tribute to the history of Abarth with two special projects
A temporary exhibition and the announcement of the Abarth Classiche 1300 OT project.
Discover our brand and model clubs all over the world
Use our locator to find your nearest brand and model clubs.
The history of four world-leading Italian motoring brands
From the most emblematic models to the most successful, revolutionary people, and the most significant events, this section illustrates and celebrates the cornerstones of Alfa Romeo, Fiat, Lancia and Abarth.
From now on, you and your passion can count on a team of experts
Certificate of Origin, Certification of Authenticity, restoration. To guarantee your car's timeless charm.
The classic boutique
Enter a world built on passion. An extensive range of products offered by Heritage to feed your timeless passion.
Cars for sale
Reloaded by creators is the Heritage project involving the sale of a small number of classic cars from the Alfa Romeo, Fiat, Lancia and Abarth brands: historic models, with certified authenticity, restored to their original beauty by the Constructor itself.
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“Lights, camera, action!"
by Alessandro Principe

Antique cars and film-making have one thing in common: they inspire passion.

Many artists claim that the most beautiful stories are not invented, but collected. This is the story of a child raised and cradled by cars and who, growing up, came to regard them not just as travel companions, but as true friends. This is the story of Alessandro Principe, director, photographer and writer, and his closest friend: an Alfa Romeo 1750 Spider Veloce.


If he were to turn his life story into a movie and write the screenplay, Alessandro Principe would know without hesitation what images to include and how to structure the narrative.

The opening scene would show the back seat of a car travelling at night, at the start of a long journey. A child is sitting on the back seat, while a man is behind the wheel. That child is none other than Alessandro.

"I grew up in my father's coupè, he would often travel around Europe for work. I can say that I established my first human relationship with a car. Those seats were like a cradle to me, and the roar of the engine a lullaby.

Now the director has to convey to the audience how the car was both a home and a friend to the protagonist. So in the second scene, we find the same child, only slightly older, playing with his car. First it takes on the role of a spaceship, then it transforms into a Formula 1 racing car, then in a jewel of technology and performance capable of overcoming every obstacle and carrying out amazing adventures. After spending the whole afternoon playing, the boy is tired and decides to rest in the most comfortable and enveloping place in the world: the seats.

"This is the main reason why cars have become so important to me. Being around them motivated me to want to find out everything about them. I read the stories of the models, especially the Italian ones, and I told them to other children with the same enthusiasm as if I was showing them the latest toy, the one that everyone wanted but only I owned."

And then comes a scene of sudden realisation, in which cars—just like best friends—suggest the route that Alessandro’s life should take. That of film-making.

"As a kid I watched lots of films. Obviously my favourites were the ones in which the protagonists drove dream cars in hair-raising pursuits and races. So when the film ended, I got into my father's car and continued the story, putting myself in the actor’s shoes. That’s how I fed my imagination."

And then comes the turning point. The moment when the protagonist realises that things have become serious. "I soon came to understand that cars are not just a means of transport, but an extension of our own personality." Alessandro's car is a Duetto.


There are people who, whenever they fall in love, forget about their friends. And then there are people who can’t wait to introduce their new flame to their companions. So it was for Alessandro, who gives us an evocative new image in his story.

"When I was 15 I came across a classified ad for an Alfa Romeo Spider, which was on sale for the price of a bicycle. I bought it there and then, even though it had been written off in an accident. I kept it in the garden, my girlfriend and I used to spend a lot of time in it. We could just about open and close the doors and turn the engine on and off, but that was enough for us. Our fondest memories are of sitting in those seats."

In the next scene, we see the protagonist as an adult, immersed in the decidedly frenetic life of an artist. One day, like in those seemingly random encounters that are actually perfectly engineered by fate—or a skilled screenwriter—he comes across the model he has always coveted: a 1750 Spider Veloce first series, otherwise known as a "Duetto".

"The Duetto is a car that you spend your whole life dreaming about. I only had to stand in front of her to feel this unique chemistry. People think I'm a collector, but they’re wrong. I’m not collecting her, the relationship I have with my car is one based on mutual exchanges. I don’t drive her and she doesn't carry me, together we go to the cinema or on holiday."

The next scene resembles a road movie, with a picturesque trail stretching into the background, the car travelling, hands gripping the steering wheel.

"For me, the road is an opportunity to reunite with something that is profoundly mine. I want to spend time with my car, not money."

If the lead actor is Alessandro, the female protagonist is his Duetto, bearing the marks left by time. 

"Her imperfections are what make her perfect. Just like a woman of the world who displays the lofty superiority of someone who understands life."

The film's ending is not the end. Alessandro has embarked on his own road and continues to follow it. Because having a goal is important, but what counts most of all is to staying on the move.

"I keep travelling and watching films. Sometimes I even make the odd film or two. Because film-making is something rooted deep within me, which speaks from my heart and feeds off my passions. Just like driving."

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