The world of Heritage
All about the department that champions the historic heritage of Alfa Romeo, Fiat, Lancia and Abarth.
The history of our cars and our brands
People’s passion for classic and vintage cars has no borders, but there are certain places at a definite point in space, and suspended in time, which conserve the essence of this passion. Places like Heritage.
Centro Storico Fiat
Heritage HUB
Officine Classiche
Museo Alfa Romeo
Heritage Gallery
Heritage Points
A world of grand international events
Participating in the sector’s main events is an unmissable opportunity to admire up close the legendary cars that have inspired generations of fans.
The latest events:
Como (IT) |
25 - 26 may 2024
Fuoriconcorso 2024
Stellantis Heritage takes center stage at prestigious “FuoriConcorso” event
Bologna (IT) |
26-29 October 2023
Auto e Moto d’Epoca 2023
Stellantis Heritage features at the salone Auto e Moto d’Epoca.
Heritage stories
We describe a century of technology, style, competition and performance. We tell our story, and yours.
Last Stories:
Some connections lead to great stories.
Lancia D24 Spider Sport
The successes of Scuderia Lancia
Alfa Romeo Giulietta Sprint
Italy’s sweetheart.
The Heritage universe is constantly evolving
Stay up-to-date with the hottest news, don’t miss out on the latest collaborations and discover behind-the-scenes insights and anecdotes in interviews with insiders.
Last News:
Turin, 12 April 2024
Heritage pays tribute to the history of Abarth with two special projects
A temporary exhibition and the announcement of the Abarth Classiche 1300 OT project.
17th November 2023
Stellantis Heritage at Milano AutoClassica
The debut of Fiat Multipla 6x6 and tribute to Autodelta
Discover our brand and model clubs all over the world
Use our locator to find your nearest brand and model clubs.
The history of four world-leading Italian motoring brands
From the most emblematic models to the most successful, revolutionary people, and the most significant events, this section illustrates and celebrates the cornerstones of Alfa Romeo, Fiat, Lancia and Abarth.
From now on, you and your passion can count on a team of experts
Certificate of Origin, Certification of Authenticity, restoration. To guarantee your car's timeless charm.
The classic boutique
Enter a world built on passion. An extensive range of products offered by Heritage to feed your timeless passion.
Cars for sale
Reloaded by creators is the Heritage project involving the sale of a small number of classic cars from the Alfa Romeo, Fiat, Lancia and Abarth brands: historic models, with certified authenticity, restored to their original beauty by the Constructor itself.

FIAT Panda Jolly

The vacation car for VIPs on Capri island

In the 1950s, Fiat invented the "spiaggina" (beach cars), small utility cars converted into doorless cabriolet beach cars with hollowed-out seats, designed for seafront resorts and based on the Fiat 500, 600 and 600 Multipla.

Riding the wave of Italy’s economic boom, the country’s leading coachbuilders dedicated themselves to the production of these cars on a Fiat 500 or 600 base, removing the roof, doors and pillars, while reinforcing the floorpan. Unique features include the seats, which were emptied of padding and upholstered with wicker or other water-resistant textiles, and the nautical-style awnings in place of a soft top.

Ghia, Boano and even Pinin Farina were tasked with producing these cars, which soon became elite status symbols and novel taxi cabs on exclusive Mediterranean islands, particularly those frequented by VIPs of the era. 

The first model was the Fiat 600 Ghia Jolly, whose name came to represent the entire category of vehicles. In the wake of the success enjoyed by the first Jolly, which was built on the 600 saloon, Turin-based coachbuilder Ghia subsequently used the more spacious 600 Multipla as a base to increase the interior space of its successor, which also featured characteristic wicker seats.

The Fiat 500 Boano Spiaggia, built by coachbuilder and designer Mario Boano in 1958 using a Nuova 500 floorpan, is among the most famous "spiaggina" beach cars: only two were made, one for Gianni Agnelli and the other for Aristotle Onassis. Two years earlier, the "Avvocato" Agnelli had commissioned Pinin Farina to develop the exclusive Fiat 600 Eden Roc, built in 1956 on a 600 Multipla base with teak interior trim inspired by Riva motorboats. 

Fiat Panda Jolly - 2006
Fiat Panda Jolly - 2006
4 cylinder in line Otto cycle, SOHC 8 valves, injection multipoint, anterior trasversal 1242 cm³
60 HP @ 5.000 rpm
Centro Stile FIAT

To celebrate the rich tradition of Fiat beach cars, in 2006 the Fiat Style Centre designed one based on the second-generation Panda, entrusting it to the Stola design house in Rivoli, just outside Turin.

The Fiat Panda Jolly has a fresh and light appearance: the colours and materials are inspired by sailing and motorboats, with numerous stylistic nods to the glorious 1960s. The designers drew ideas from the 600 Multipla Jolly, made by coachbuilder Ghia in 1956. 

Instead of wicker woven onto the seat frame, it uses steel slats trimmed with Rope cloth, a synthetic material inspired by the rigging on sail boats. The cushions are upholstered in cotton terry cloth for added comfort. The original look was created by Paola Lenti, a leading Italian interior design company.

There is also nautical inspiration in the hand-finished ash trim, as found on the most exquisitely crafted boats. It covers the floor, floorpan, parcel rack and sills, which are visible due to the absence of doors. The steel handrail running along the rear resembles the poop deck of a luxury ship, while the round Panda Cross headlights are combined with 1960s-inspired solid body-coloured wheel rims, finished with the signature chrome hub caps.

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