The world of Heritage
All about the department that champions the historic heritage of Alfa Romeo, Fiat, Lancia and Abarth.
The history of our cars and our brands
People’s passion for classic and vintage cars has no borders, but there are certain places at a definite point in space, and suspended in time, which conserve the essence of this passion. Places like Heritage.
Centro Storico Fiat
Heritage HUB
Officine Classiche
Museo Alfa Romeo
Heritage Gallery
Heritage Points
A world of grand international events
Participating in the sector’s main events is an unmissable opportunity to admire up close the legendary cars that have inspired generations of fans.
The latest events:
Bologna (IT) |
26-29 October 2023
Auto e Moto d’Epoca 2023
Stellantis Heritage features at the salone Auto e Moto d’Epoca.
Rho (MI) |
17-19 November 2023
Milano AutoClassica 2023
The debut of Fiat Multipla 6x6 and tribute to Autodelta
Heritage stories
We describe a century of technology, style, competition and performance. We tell our story, and yours.
Last Stories:
CURIOSITIES
Some connections lead to great stories.
Alfa Romeo 33
The line.
Fiat Coupé
A new style to rediscover its original sporty flair.
The Heritage universe is constantly evolving
Stay up-to-date with the hottest news, don’t miss out on the latest collaborations and discover behind-the-scenes insights and anecdotes in interviews with insiders.
Last News:
17th November 2023
Stellantis Heritage at Milano AutoClassica
The debut of Fiat Multipla 6x6 and tribute to Autodelta
2 October 2023
Heritage celebrates the 30th anniversary of the Fiat Punto
With over nine million units produced until across three generations, the Punto dominated segment B for 25 years, setting new standards in terms of design, safety, and comfort.
Discover our brand and model clubs all over the world
Use our locator to find your nearest brand and model clubs.
The history of four world-leading Italian motoring brands
From the most emblematic models to the most successful, revolutionary people, and the most significant events, this section illustrates and celebrates the cornerstones of Alfa Romeo, Fiat, Lancia and Abarth.
From now on, you and your passion can count on a team of experts
Certificate of Origin, Certification of Authenticity, restoration. To guarantee your car's timeless charm.
The classic boutique
Enter a world built on passion. An extensive range of products offered by Heritage to feed your timeless passion.
Cars for sale
Reloaded by creators is the Heritage project involving the sale of a small number of classic cars from the Alfa Romeo, Fiat, Lancia and Abarth brands: historic models, with certified authenticity, restored to their original beauty by the Constructor itself.
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The Month of the Scorpion

The origins of the myth

23 October - 23 November

Carlo Abarth was born on 15 November 1908. His astrological sign? Scorpio. And so it was that a scorpion on a yellow-and-red shield became the symbol of Abarth, producer of legendary cars that have made an indelible contribution to the history of motoring.


November is a special month for ‘Abarthisti’ all over the world: the 15th is the anniversary of the birth of Carlo Abarth, the founding father of the brand. In the days preceding and following this special day, the Turin-based car maker has decided to celebrate the values that inspired Carlo and which are the common denominator of The Scorpionship, the big family of Abarth enthusiasts.


Performance, craftsmanship and technical upgrade: these are the principles that have linked generations of Abarth aficionados for 68 years.


It all started on the outskirts of Vienna, the place where Carlo Abarth was born and lived before moving with his father to Merano, in Italy, to escape the war. 


Even before he was 11 years old, young Carlo had the ingenuity to wrap a leather belt around the wooden wheel of his scooter to increase its speed and defeat the bigger kids in neighbourhood challenges. 


From that moment on, performance tuning was engrained in Carlo Abarth's DNA and led him to strive towards new challenges and new records.


He spent his entire life dedicated to engines and racing, starting out as a racing car and motorcycle driver, without winning any events, before co-founding Abarth & C. with Guido Scagliarini in 1949.


A precise philosophy informs the design of each model and is also translated onto the track, in the form of manoeuvrability, performance and power condensed into a small and mean car, just like a scorpion.


It is a philosophy that has been preserved intact to this day.


The Abarth brand still upholds the same core values and remains synonymous with performance, driving pleasure and sportsmanship.


And so the story of Carlo Abarth continues, with his scorpion brand facing new challenges, creating unique cars and giving a thrilling ride to anyone who is lucky enough to drive one. 


November is a month for celebrating not just one man’s birthday, but a sense of belonging shared by millions of fans who have turned driving into a lifestyle, thanks to the ideas of a genius who revolutionised motoring.


Happy birthday Carlo! Long live the scorpion brand!

Keep up to date with all the news, events and insights from the Heritage universe.