The world of Heritage
All about the department that champions the historic heritage of Alfa Romeo, Fiat, Lancia and Abarth.
The history of our cars and our brands
People’s passion for classic and vintage cars has no borders, but there are certain places at a definite point in space, and suspended in time, which conserve the essence of this passion. Places like Heritage.
Centro Storico Fiat
Heritage HUB
Officine Classiche
Museo Alfa Romeo
Heritage Gallery
Heritage Points
A world of grand international events
Participating in the sector’s main events is an unmissable opportunity to admire up close the legendary cars that have inspired generations of fans.
The latest events:
Rho (MI) |
18 - 20 November 2022
Milano AutoClassica 2022
Heritage presents the Abarth Classiche 500 Record Monza '58 for the centenary of the Monza Racetrack.
Padua (IT) – Fiera di Padova |
20-23 October 2022
Auto e Moto d’Epoca 2022

Heritage stars at the Italian motor show.
Heritage stories
We describe a century of technology, style, competition and performance. We tell our story, and yours.
Last Stories:
The Pininfarina record-breaking single-seater Abarth
Looking for records to break.
Fiat 126
The long-lived polyglot hatchback.
Alfa Romeo Alfetta
The evolution of the sports sedan.
The Heritage universe is constantly evolving
Stay up-to-date with the hottest news, don’t miss out on the latest collaborations and discover behind-the-scenes insights and anecdotes in interviews with insiders.
Last News:
September 14, 2022
Heritage Hub is open for guided tours
Our priceless historical heritage is revealed in an exhibition space that is open for guided tours and bookings for private or corporate events.
18 June 2022
Alfa Romeo triumphs at the 1000 Miglia 2022
With the 6C 1750 SS Zagato (1929)
Discover our brand and model clubs all over the world
Use our locator to find your nearest brand and model clubs.
The history of four world-leading Italian motoring brands
From the most emblematic models to the most successful, revolutionary people, and the most significant events, this section illustrates and celebrates the cornerstones of Alfa Romeo, Fiat, Lancia and Abarth.
From now on, you and your passion can count on a team of experts
Certificate of Origin, Certification of Authenticity, restoration. To guarantee your car's timeless charm.
The classic boutique
Enter a world built on passion. An extensive range of products offered by Heritage to feed your timeless passion.
Cars for sale
Reloaded by creators is the Heritage project involving the sale of a small number of classic cars from the Alfa Romeo, Fiat, Lancia and Abarth brands: historic models, with certified authenticity, restored to their original beauty by the Constructor itself.

FCA Heritage stars at The Gifer

Homage to Vintage Cars

3-5 November 2017

FCA Heritage stars in a side-project at The GIFER, the festival dedicated to the international gif art phenomenon, now held for the second time.

Pastfuture, meaning cyclic time where past and future merge, is the theme chosen for the 2017 edition of The Gifer.Exactly thirty years after the birth of gifs, the theme is a homage to gif art itself, which constantly moves in a cyclic time-frame where the beginning and end are the same.The concept of pastfuture was also the inspiration for a side-project at the festival, involving FCA Heritage. 

The idea was to place the innovative gif format in communication with the timeless, iconic nature of cars that have written the history of Italian motoring. The project was undertaken with sponsorship from Sapient Razorfish, the multinational leader in Digital Transformation.

The stars of this contest within the community of GIFers were the Fiat 500, the Alfa Romeo 33 Stradale, the Fiat 124 Abarth Rally and the Lancia Aprilia, used by artists to create celebratory gifs. The works were assessed by a jury headed by Aurora Incardona and Roberto Giolito for FCA Heritage and Federico Salomone for Sapient Razorfish. 

The winning gifs were produced by Colin Raff, Nicola Gastaldi and Okkult Motion Pictures and were shown on 3 November at the Sandretto Re Rebaudengo Foundation in Turin (IT) and on 4 November during the award ceremony at the Cinema Massimo, at the foot of the city's Mole Antonelliana.

View the winning GIFs. 

Watch the video

Read the stories of the cars that star in the winning GIFs.
The little Fiat 500 turns 60
Alfa Romeo 33 Stradale: one of the world's most beautiful cars
Fiat124 Abarth Rally: the story of racing successes
Lancia Aprilia: restoration by the FCA Heritage team

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